Should SMS be part of your marketing strategy?

Vincent Hawley

February 9, 2024

5 minutes


In the whirlwind of social media posts, overflowing email inboxes, and endless push notifications, the humble text message stands out. With open rates exceeding 98% and response rates 7x higher than email, SMS marketing emerges as a game-changer for businesses seeking to connect with their audiences in a direct, engaging, and impactful way.

But it's not just about sending random texts. LimeText empowers you to leverage the power of SMS strategically, unlocking a world of possibilities to boost engagement, drive conversions, and build lasting relationships with your customers. Let's delve into the compelling reasons why SMS should be a non-negotiable part of your marketing strategy, and explore how LimeText equips you to unleash its full potential.

Stats That Can't Be Ignored:

  • 98% of text messages are opened within 3 minutes (SubText, 2023).
  • 7x higher response rates compared to email (ActiveCampaign, 2024).
  • 64% of consumers prefer to be contacted by businesses through text messages (SMS Comparison, 2023).
  • 52% of consumers make a purchase after receiving a relevant text message (Klaviyo, 2023).

These statistics paint a clear picture: SMS reigns supreme in capturing attention and driving action. And it's not just about immediate engagement; SMS builds stronger customer relationships. 83% of consumers believe text messaging from businesses creates a personalized experience (SMS Comparison, 2023).

7 Reasons Why Your Business Needs SMS Marketing with LimeText

  1. Cut Through the Noise: Break through the digital clutter and reach your audience directly. Unlike emails often lost in overstuffed inboxes, text messages land right in their pockets, demanding attention.
  2. Boost Engagement: With near-instant open rates and response times, SMS sparks immediate action. Utilize LimeText's interactive features like polls, quizzes, and contests to further amplify engagement and gather valuable insights.
  3. Drive Conversions: Short, targeted messages coupled with clear calls to action make SMS a powerful tool for driving sales, appointment bookings, and website traffic. Leverage LimeText's automation features to send timely reminders, promotional offers, and abandoned cart messages for enhanced conversion rates.
  4. Build Relationships: Foster closer connections with your customers by using LimeText for personalized communication. Send birthday greetings, loyalty rewards, and exclusive offers to make them feel valued and appreciated.
  5. Gather Valuable Feedback: Leverage two-way communication capabilities to solicit customer feedback instantly through surveys and polls. Gain valuable insights into their needs, preferences, and experiences to continuously improve your offerings.
  6. Streamline Communication: Simplify internal communication and project management. Use LimeText for team updates, reminders, and scheduling, enhancing collaboration and efficiency.
  7. Cost-Effective and Scalable: Compared to other marketing channels, SMS offers remarkable cost-effectiveness. LimeText's flexible plans and easy-to-use platform make it scalable to cater to businesses of all sizes.

Beyond the Stats: Ways to Use LimeText for Success

  • Appointment Reminders: Ensure timely attendance and reduce no-shows with automated appointment reminders sent directly to customers' phones.
  • Order Updates: Keep customers informed and engaged with real-time order updates, from confirmation to delivery.
  • Promotions and Offers: Drive sales with targeted SMS campaigns featuring exclusive discounts, flash sales, and personalized recommendations.
  • Customer Support: Enhance customer service by offering text-based support, allowing for quick resolution of inquiries and a more convenient experience.
  • Feedback and Reviews: Encourage valuable feedback by offering a simple way for customers to share their thoughts through text-based surveys and reviews.

Embrace the Power of SMS with LimeText:

In today's competitive landscape, effective communication is no longer optional, it's essential. By incorporating LimeText into your marketing strategy, you unlock the untapped potential of SMS to:

  • Reach your audience directly, cutting through the digital noise.
  • Drive engagement and action with near-instantaneous response rates.
  • Boost conversions and sales with targeted campaigns and clear CTAs.
  • Build stronger relationships with personalized communication and feedback.
  • Streamline your operations and improve efficiency.

LimeText doesn't just offer a platform; it provides a partnership for success. Their team of experts is dedicated to helping you achieve your unique goals, from crafting strategic campaigns to analyzing data and optimizing your approach.

Ready to experience the transformative power of SMS marketing? Take the first step and try LimeText today. Discover how SMS can revolutionize your communication, connect you closer to your customers, and propel your business forward.


SMS marketing is no longer a novelty; it's a necessity for businesses seeking to thrive in the digital age. With its unmatched reach, engagement, and cost-effectiveness, SMS offers a powerful way to connect with your audience, drive results, and build lasting relationships. LimeText empowers you to harness the full potential of SMS, providing a user-friendly platform, expert guidance, and the tools you need to achieve your marketing goals. Embrace the power of SMS with LimeText, and watch your business reach new heights of success.

Start texting now.

4.9 Rating based reviews on

"Increased our response rate by 52%. From message automation to team collaboration, LimeText has allowed us to move forward and innovate getting us an almost immediate increase in response rate by 52%. Everyone loves the service too! So glad I found LimeText!"

David Henricks

Founder & CEO